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Non-personalised content and ads are influenced by things like the content that you’re currently viewing and your location (ad serving is based on general location). Personalised content and ads can also include things like video recommendations, a customised YouTube homepage and tailored ads based on past activity,…
Cyber fraud uses technology as the primary weapon. It is highly scalable and can be conducted from anywhere in the world.
- Phishing/Smishing/Vishing: Using deceptive emails (phishing), text messages (smishing), or phone calls (vishing) to trick victims into clicking malicious links or revealing sensitive data.
- Business Email Compromise (BEC): A high-value scam where a criminal impersonates a CEO or high-level executive via a “spoofed” email address to trick a staff member into making an urgent, unauthorized wire transfer.