- Technical analysis: Expert forensic review of audio and video content to determine whether the content has been manipulated and to generate forensic proof for stakeholders.
- Legal support: The ability to act once harmful content has been identified, including coordinating takedown requests by working with legal experts to support the removal of malicious or defamatory content from online platforms.
- Clear communication: Public relations and communications support to help organizations craft effective messages for employees, investors and customers during a rapidly evolving incident.
The path forward: Authentication as the end state
In the long term, addressing deepfakes will likely require broad adoption of authentication and watermarking standards, like how web browsers display a lock icon to signal a secure, authenticated connection. For example, organizations may soon embed…
Scammers capitalize on major disasters or heart-wrenching stories to solicit donations for non-existent charities. They often use names that are very similar to well-known, legitimate organizations to confuse donors.