- Technical analysis: Expert forensic review of audio and video content to determine whether the content has been manipulated and to generate forensic proof for stakeholders.
- Legal support: The ability to act once harmful content has been identified, including coordinating takedown requests by working with legal experts to support the removal of malicious or defamatory content from online platforms.
- Clear communication: Public relations and communications support to help organizations craft effective messages for employees, investors and customers during a rapidly evolving incident.
The path forward: Authentication as the end state
In the long term, addressing deepfakes will likely require broad adoption of authentication and watermarking standards, like how web browsers display a lock icon to signal a secure, authenticated connection. For example, organizations may soon embed…
Check the URL of any website where you enter payment data to ensure it begins with “https://” and displays a padlock icon, indicating an encrypted connection to the server.