Consumer electronics brand Skullcandy has shared improvements to its fraud prevention, in part due to its work with technology company Riskified.
Skullcandy was “concerned about lost revenue and customer service inquiries generated by shoppers whose non-fraudulent orders were declined and then canceled,” according to an announcement from Riskified detailing the companies’ work together.
Zach Belles, director of IT at Skullcandy, said in a statement that the retailer accessed Riskified through the Shopify app. Skullcandy largely sells headphones, ear buds and speakers.
Skullcandy is No. 617 in the Top 2000 Database. The database ranks and tracks North America’s largest online retailers by their annual ecommerce sales and more.
More than 10 retailers in the Top 2000 use Riskified for payment security and fraud prevention. Those retailers generated more than $1 billion in combined 2025…
Identity theft is the “foundational” fraud upon which many other crimes are built. It involves the unauthorized acquisition and use of a person’s personal identifying information (PII), such as an ID number, Social Security number, or passport details.
- How it works: Fraudsters obtain PII through data breaches, mail theft, or “social engineering” (tricking people into revealing details). Once they have this data, they can open new bank accounts, apply for credit cards or loans, and even receive medical treatment under your name.
- Synthetic Identity Fraud: A sophisticated variation where criminals combine real and fabricated information to create a completely new, “synthetic” person. This is particularly difficult to detect because there is no single victim to report the suspicious activity initially.