Return Path, the global leader in email intelligence, today announced
that it significantly strengthened its best-in-class anti-phishing
solution through an agreement with Symantec Corporation (Nasdaq: SYMC),
the global leader in providing security; storage and systems
management solutions. Under the terms of the agreement Return Path will
include Symantec’s Trusted Domain List data feed in the authentication
and filtering logic that powers Return Path’s anti-phishing used by
email senders to identify and prevent phishing attacks against their
brands.
Symantec is the industry’s largest issuer of active SSL Certificates, on
which the company’s Trusted Domain List data feed is based. By
incorporating trusted domains with active certificates in its analysis
of email traffic, Return Path can reduce the time and effort required to
isolate sources of fraudulent email. This makes it easier for legitimate
senders to see and stop phishing attempts in messages that appear to
come from their domains.
“Symantec is an ideal partner in our fight to end email abuse and
preserve trust in the channel,” said Ken Takahashi, general manager,
anti-phishing solutions at Return Path. “Their success in combating
online fraud strongly complements our email- and domain-based solution.
Together we are making real progress toward protecting brands, ISPs, and
their customers.
After implementing Symantec’s Trusted Domain List, Return Path was able
to significantly reduce its phishing false positive rate, which allowed
for faster identification of fraudulent and malicious websites. For
senders this enables faster reactions to phishing attacks, improving
their ability to protect their customers and their brands.
These attacks can have a devastating effect on marketers targeted by
phishing scams, extending beyond the email channel. Consumers who
receive fraudulent messages often sever marketing relationships or
defect altogether. A Cloudmark survey found that 42% of those who
received phishing messages said they were less likely to do business
with the brand attributed to the attack.
“Protecting people and information online is core to Symantec’s
mission,” said Fran Rosch, Vice President Identity and Authentication
Services, Symantec. “Our partnership with Return Path extends their
innovative email anti-phishing solutions with our SSL authentication to
protect businesses, their brands and improve operational efficiencies.”
Return Path is announcing this partnership at the Online Trust Forum
2012 in San Jose, CA, an event organized by the Online Trust Alliance to
examine the future of online trust and self-regulation. “By combining
their expertise in email and web security, Return Path and Symantec are
taking a significant step toward enhancing online trust. Protecting
users from malicious email is a vital part of the OTA mission, and this
effort supports and advances the best practices that OTA has advocated
since our inception,” said Craig Spiezle, executive director and
president, Online Trust Alliance.
Return Path’s Ken Takahashi will also participate as a speaker at the
Online Trust Forum, presenting Brand Protection Meets Email—Why You
Need DMARC on October 2.
About Return Path
Return Path is the global leader in email intelligence. We analyze more
data about email than anyone else in the world and use that data to
power products that ensure that only emails people want and expect reach
the inbox. Our industry-leading email intelligence solutions utilize the
world’s most comprehensive set of data to maximize the performance and
accountability of email, build trust across the entire email ecosystem
and protect users from spam and other abuse. We help businesses build
better relationships with their customers and improve their email ROI;
and we help ISPs and other mailbox providers enhance network performance
and drive customer retention.
About Symantec
Symantec is a global leader in providing security; storage and systems
management solutions to help consumers and organizations secure and
manage their information-driven world. Our software and services protect
against more risks at more points, more completely and efficiently,
enabling confidence wherever information is used or stored. More
information is available at www.symantec.com.