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A major food brand is being sued over claims it falsely marketed its canned tomatoes as premium “San Marzano” products.
Cento Fine Foods, based in New Jersey, is facing a proposed class action lawsuit claiming it misled consumers by labeling its tomatoes as “certified” San Marzano despite allegedly failing to meet the strict standards associated with the variety, according to a May 4 complaint filed in federal court in California.
“San Marzano tomatoes are considered the Ferrari or Prada of canned tomato varieties,” the lawsuit states, quoting Martha Stewart’s website. “Loyalists say they are well worth the higher price tag compared to other Italian or domestically produced options.”
RISING COSTS, LOYAL CUSTOMERS: INSIDE A STATEN ISLAND RESTAURANT EMPIRE
The complaint, filed May 4 in federal court in California, accuses Cento Fine…
Verify the physical address and contact details of online stores before making a purchase, especially if the prices are significantly lower than established South African retailers.