Over three seasons, with the Phillies slugging their way to a World Series, the Eagles racing to another Super Bowl, and a Sixer winning MVP, hometown crowds looked up at scoreboards with ads for his little-known company called LifeBrand. And as Colaiezzi wooed investors from the VIP suites, he sold an underdog story fit for the Philly fanbase and the broader cultural moment.
LifeBrand, he said, was a safeguard for the cancel culture era, with software that could scour years of social media in seconds and flag compromising posts. Users could purge past mistakes with a click and potential…
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