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Google blocks 100 million Gmail phishing attacks daily

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Bursztein noted that Google still can’t definitely identify many phishing emails—as improbable as that might seem, considering all the data it collects. That explains why Gmail shows an orange box above messages that look somewhat suspicious but aren’t necessarily attacks.

This is your brain on phishing attacks

The presentation also covered the human factors that make phishing easier. As Oliveira explained, “When we are in a good mood, our deception-detection accuracy tends to decline.”

She cited research showing that increased levels of such feeling-good hormones as testosterone and estrogen, oxytocin, serotonin, and dopamine increase people’s risk-taking appetite. But a jump in cortisol levels associated with stress makes us warier.

Presumably, the soundtrack for your mail screening should not be Marvin Gaye’s “Let’s Get It On” but the J. Geils Band’s “Love Stinks.”

Oliveira outlined three common persuasive tactics in phishing invitations: appeals from a perceived authority (do you really want to ignore that urgent email from your boss?), offers of financial gain for acting on the message or warnings of financial loss for ignoring it, and appeals to the recipient’s emotions (“Won’t someone please think of the children?!”).

Bursztein and Oliveira’s advice to email users did not involve any recommendations to study web addresses in messages and on phishing landing pages. Instead, they emphasized two-step verification—but not just any form of 2FA.

Article source: https://www.fastcompany.com/90387855/we-keep-falling-for-phishing-emails-and-google-just-revealed-why