Before adding and sharing your Fraud Alert please check to see if a similar alert has already been posted, thank you:

Did Walmart Place a Sign Over a Gun Display Urging Students to ‘Own the School Year Like a Hero’?

Fraud Alert:


Walmart placed a sign urging kids to “own the school year like a hero” right over a gun display.





On 9 August 2017, Twitter user Ismail Kidd Noorzai posted a photograph to his Twitter page showing what appeared to be a rifle display at Walmart with a sign directly over it saying: “Own the school year like a hero.”

The image, which was taken at a store in Evansville, Indiana, ignited a round of internet outrage, with its placement causing some to link it to mass shootings in schools that have become somewhat endemic throughout the United States:

Walmart confirmed the photograph was legitimate when company representatives responded to the social media outrage and assured concerned Twitter users they had ascertained the store’s location and removed the sign from the gun display area:

Noorzai told us he initially stumbled across the picture on Reddit on a board dedicated humor where some seemed to think it was a prank by a store employee or a worker mistake. One person recalled:

One time I told a new employee in the backroom “hey, go put this out on floor for me” meaning “put this out on the sales floor on the right shelf”. A few minutes later, there the item was sitting literally on the floor just outside the stockroom. This was basically my reaction when I realized what I had said to him.

The phrase “own the school year like a hero” is associated with a back-to-school advertising campaign selling superhero clothing and does not have any association with firearms sales. It is unclear whether the sign was placed near the display by mistake, or if the angle of the photograph makes it appear to be closer to the gun display than it was in reality.

We reached out to Walmart to clarify what had happened, but have not yet received a response.

Got a tip or a rumor? Contact us here.


Wattles, Jackie.    “Walmart Apologizes for Sign Marketing Guns As Back-to-School Items.”
      CNN.    9 August 2017.

Brennan, Christopher.    “Outrage After Walmart Puts ‘Own the School Like a Hero’ Sign Above gun Sale.”
      New York Daily News.    9 August 2017.

Cano, Stephanie.    “Walmart Sign Over Gun Display Causes Uproar on Social Media.”
      Click2Houston.    9 August 2017.

Bodner, Brett.    “SEE IT: Walmart Builds Tasteless 9/11 Tribute Display Out of Packs of Coke.”
      New York Daily News.     8 September 2016.

Broadbent, Elizabeth.    “Hey Walmart, Suicide Is Not a Costume.” 

Article source: